Kalibratev’s marketing strategy is to create demand for vitamin supplements by testing blood and satisfy that demand by providing personalized vitamin supplements.
Kalibratev’s embedded blood test creates demand for the product. Deficiencies are identified by the embedded blood test. Identified deficiencies create demand for vitamin supplements.
Deficiencies drive continuing demand for supplements.
“WOW, I didn’t know I was deficient” are naturally occurring user experiences that create powerful opportunities to share with friends and family. The product experience is being optimized to 1) maximize emotional response and 2) channel such response to share with friends and family through social media and other social activities.
Increasing occurrences of “WOW, I didn’t know I was deficient” experiences are created by expanding the blood test panel to more and more interesting and engaging analytes like plasma thiamine and plasma hormones.