KalibrateV is a personal vitamin system that personalizes vitamins to each individual body’s needs. A patented, finger-prick blood test is designed to accurately calibrate a custom blend of multi-vitamins tailored to the individual’s blood test results, making our product unique in a competitive dietary supplement marketplace.
Vitamin supplements account for about $12 billion in annual US sales. Initial market research indicates that 20% of existing multi-vitamin users and 16% of non multi-vitamin users would be “very likely” to use a blood test to customize their vitamins. (see Market Survey results on page xx). This data suggests more than 19% of the US population are potential users (over 50 million users). At $15 per month, the potential revenue exceeds $10 billion per year.